THE ART OF INVESTING: INSIGHTS FROM BEHAVIOURAL FINANCE

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SAVING STRUGGLES

We all want to create wealth, but somehow, we keep pushing our investments to ‘next month’.

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INSTANT GRATIFICATION

That’s present bias — our brain prefers instant rewards over future gains.

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SIMPLE SOLUTION

That’s where Systematic Investment Plans in mutual funds come in.

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SMALL AND STEADY

SIPs help you make regular investments that are automatically debited from your bank account on schedule.

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AUTO-INVESTING

This beats decision fatigue —the mental tiredness that makes us put off planning.

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MONEY MATTERS

Such emotions and habits guide our money choices more than we realise.

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PSYCHOLOGY OF MONEY

That’s what behavioural finance is all about — the interplay between psychology and investing.

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BEHAVIOURAL FINANCE

Bajaj Finserv AMC uses insights from behavioural finance in its investment strategies.

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GET THE EDGE

So, invest in a Bajaj Finserv Mutual Fund scheme — and let your future self thank you.

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