Emotions mould our lives —but did you know they shape our investments to?
In particular, fear and greed influence our financial choices more than we realise.
Greed makes us chase fads or invest when markets are rallying.
But this leads to buying at peak prices — and losing more when markets fall.
And fear can make us exit an investment too soon—at the first sign of a market dip.
This means we often sell low and lock in losses.
Spotting these patterns can help us stay calm, focused, and consistent.
That’s why the study of behavioral finance is at the core of Bajaj Finserv AMC’s investment philosophy.
Give your investments the Behavioral edge today with Bajaj Finserv AMC.