Understanding the impact of technology on mutual fund investments

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Once a niche product, mutual funds have today reached a wide base of investors, which is continuing to grow. This is in part because of the continuous evolution of technology, which has significantly changed the way mutual funds are distributed, transacted, and serviced in India.

In this article, we will analyse how technology has disrupted and transformed the mutual fund landscape in India and understand its impact on mutual fund investments.

  • Table of contents
  1. Evolution of technology in mutual fund investments
  2. How technology is changing the mutual fund landscape
  3. Benefits and challenges of technology in mutual fund investments
  4. FAQs

Evolution of technology in mutual fund investments

Technology has played a crucial role in expanding mutual funds' reach to different regions and demographics in India. In the early ’90s, investors had to visit mutual fund offices or rely on distributors to invest in funds. Later, the introduction of internet banking allowed investors to transact online from the convenience of their homes. This paved the way for the online mutual fund distribution model in India.

Subsequently, the smartphone revolution of the late 2000s brought powerful computers to our palms. Leading mutual fund companies quickly realised the potential of mobile apps to tap into the rapidly growing smartphone user base. They launched well-designed mutual fund apps that made investing simple, convenient and hassle-free for millions of Indians.

Today, online mutual fund platforms have further simplified the purchase and ongoing management of funds through their paperless onboarding processes and user-friendly interfaces. Investment platforms allow investors to access information about mutual funds across the country in one place. Technologies like artificial intelligence and robo-advisors provide algorithm-based financial planning services to investors, making investing even more accessible.

How technology is changing the mutual fund landscape

Let's examine how technology is reshaping the mutual fund landscape.

  • Digital distribution: Technology has enabled a tectonic shift from the traditional distributor-led model to the direct online purchase of funds. Many new SIP registrations now happen digitally, without any human intervention.
  • Paperless onboarding: Online platforms allow investors to open an account, submit KYC documents and start investing within minutes through an entirely digital process.
  • Convenience of transacting: Investors can easily buy/redeem funds with just a few taps on their phones anytime and anywhere. Account statements and transaction confirmations are digitally delivered.
  • Lower costs: The online distribution model has helped mutual funds reduce operating expenses substantially. This cost benefit is passed on to investors.
  • New fund offer (NFO) applications: Technology has made the process of applying to NFOs seamless. Investors can seamlessly participate from the comfort of their homes.
  • Robust investor services: Apps and web portals offer a host of convenient services. Investors can view consolidated holdings, generate tax documents, switch/redeem funds and more.
  • Personalised insights: Robo-advisors analyse risk profiles to provide investors with goal-based recommendations and automated portfolio rebalancing.

Benefits and challenges of technology in mutual fund investments

The convergence of technology and ease of access has advantages as well as challenges for investors. Let us look at the benefits first.

  • Convenience: Anytime-anywhere access on mobile devices has enhanced convenience multifold compared to the paper-intensive branch model.
  • Transparency: Digitalisation has increased transparency as all transactions and account details are available online within minutes.
  • Accessibility: Robo-advisors and analytics tools provide goal-based fund recommendations tailored to individual risk profiles and needs.

However, the advent of online investing has also opened up some potential risks:

  • Cybersecurity risks: Increased dependence on technology exposes investors to cybersecurity threats like hacking, phishing scams and software bugs.
  • Technology glitches: Investors may face service issues during technical glitches or outages on online platforms.
  • Digital illiteracy: Elderly and those lacking digital skills still find online interfaces complicated to navigate independently.
  • Robo-advice limitations: Algorithms powering robo-advisors have limitations and may not always factor in life stage changes or complex goals.


Technology has been a game-changer in the evolution of India's mutual fund landscape. By significantly enhancing reach, ease of investing and transparency, it has powered massive growth in the sector. While this has brought with it some risks, mutual fund companies are working to address them through continuous system upgrades, security protocols and investor education. As technology permeates deeper across India, its favourable impact on mutual fund investments and financial inclusion is set to multiply manifold in the coming decade.


How does technology affect mutual fund investments?
Technology has made it easier for investors to research and purchase mutual funds online or through automated platforms. Online mutual fund trading platforms allow investors to easily track their fund performance, place trades, and manage their investment portfolios digitally from anywhere.

Are there any risks associated with relying on technology for investment decisions?
Relying solely on computers and algorithms to make investment choices can pose risks if not combined with human judgment. Automated investment tools and robo-advisors may not properly account for changing market conditions or unexpected world events that could impact portfolio performance.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
This document should not be treated as endorsement of the views/opinions or as investment advice. This document should not be construed as a research report or a recommendation to buy or sell any security. This document is for information purpose only and should not be construed as a promise on minimum returns or safeguard of capital. This document alone is not sufficient and should not be used for the development or implementation of an investment strategy. The recipient should note and understand that the information provided above may not contain all the material aspects relevant for making an investment decision. Investors are advised to consult their own investment advisor before making any investment decision in light of their risk appetite, investment goals and horizon. This information is subject to change without any prior notice.