Privacy Policy

This Privacy Policy (“Privacy Policy”) explains how we at Bajaj Finserv Asset Management Limited having its registered office at Bajaj Finserv House, S. No. 208-1B, Off Pune – Ahmednagar Road, Lohagaon, Viman Nagar, Pune – 411014, Maharashtra and corporate office at 8 th Floor, E-Core, Solitaire Business Park (formerly Marvel Edge), Viman Nagar, Pune – 411014, Maharashtra (collectively, “BFSAMC”, “Company”, “we,” “us,” or “our”) collect, use, share and process your information, that you provide to us through your use of the website https://www.bajajamc.com (“Website”) in the course of providing services (“Services”) as defined in the Terms and Conditions to you.

This Privacy Policy is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021 that require publishing the rules and regulations, privacy policy and terms of use for access or usage of Services.

If you require any clarification or information regarding this Privacy Policy or the use of your Personal Information or any general inquiry/clarification or inquiry regarding the Website or if you have any grievances regarding the Services, Terms of Use and Privacy Policy, or any other grievance pertaining to your use of the BFSAMC Platforms, you may contact-

Grievance Officer: Mr. Nilesh Chonkar

Address: 8 th Floor, E-Core, Solitaire Business Park (formerly Marvel Edge), Viman Nagar, Pune 411014, Maharashtra

Email address: grievances@bajajamc.com

Contact Number: +91 20 6767 2500

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1.1. What is Personal Information?

Personal information is that information which can be used to directly or indirectly to identify you. It includes de-identified data that, when linked to other information available to us, would enable us to identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that we cannot identify you through it, even in conjunction with other information.

By proceeding to the Website, and/or using our services you represent that you voluntarily provide us with personal information including medical and financial information and consent to their collection, use and disclosure in accordance with this Privacy Policy.

You also represent that you are duly authorised by any third party (including a child/ any other adult or an employer/employee) whose information you share with us. We shall act as per your representation of authority and shall not make any independent enquiries to ascertain the veracity of your authorisation. In the event you do not have sufficient authorisation, you shall be solely responsible for your acts and omissions including sharing of information with us by you and the consequential processing and actions taken by us in accordance with this Policy.

We strongly encourage parents and guardians to supervise activities of their minor children. In case you enter any personal information of any adult who is not you, you confirm that you have obtained requisite consent from such adults to provide us with their personal information and such other consent that is required under this Privacy Policy.

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1.2. Types of Personal Information We Collect

When you sign up or register on our website to use our services, and during the course of actual usage of our services, the types of information that will be collected by us include:

By proceeding to the Website, and/or using our services you represent that you voluntarily provide us with personal information including medical and financial information and consent to their collection, use and disclosure in accordance with this Privacy Policy.

a. Contact information: Name, Address, Contact Details, Email ID, Phone Number;

b. Demographic information: Gender, Age, Date of Birth;

c. Your location details (basis the permission received from you);

d. Data regarding your usage of the services such as search history and history of the appointments made by you through the use of Services;

e. Financial information such as bank account or credit card or debit card or other payment instrument details, billing information;

f. Information relating to your identity, nationality, Permanent Account Number (PAN), nationality, domicile, marital status, gender, occupation, annual income, Aadhar details, etc

g. Bank account details, account number, type of account, account statement, payment instrument and its details, etc

h. Photograph and signature

i. Your browsing history including the URL of the site that you visited prior to visiting the website as well as the Internet Protocol (IP) address of your computer (or the proxy server you used to access the World Wide Web), alongwith your computer operating system and type of web browser you are using as well as the name of your Internet Service Provider (ISP);

j. Any other detail relating to the above as voluntarily provided to BFSAMC by you, for providing value added service;

k. Data regarding your insurance coverage (such as your insurance carrier and insurance plan) which you voluntarily provide or is made available through usage of Services;

l. Your call recordings with our call center made through BFSAMC Platform/free call back option or others for internal audit and quality monitoring purpose; and

m. Any additional information that you voluntarily choose to provide to BFSAMC through any mode of communication or during any interaction.

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1.3. Source of Data Collection

Your Personal Information may be collected from following sources:

By proceeding to the Website, and/or using our services you represent that you voluntarily provide us with personal information including medical and financial information and consent to their collection, use and disclosure in accordance with this Privacy Policy.

a. Any information that you voluntarily choose to provide to us through website, email, during interaction with us or chat and other modes of communication;

b. Information that we collect from our network of service providers such as Registrar and Transfer Agent, Custodian, Banker, Distributors etc or any other service providers, to whom you have permitted the sharing of your personal information;

c. Data of customers of any group company, affiliates, associates, subsidiary, holding company of BFSAMC, associates and subsidiaries of holding company of BFSAMC to whom you have given consent for sharing of information for availing the services;

d. Data of customers provided by any business partner or vendor of BFSAMC with who you are subscribed as a customer/user.

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1.4. How We Use Your Personal Information?

We use your Personal Information for purposes which include the following:

a. Processing of information that is necessary for the purpose of performance of a contract to which you are a party

b. Your registration for the purpose of receiving our services, identification, communication, notification and for fulfilment of the Terms and Conditions;

c. Offering you personalized services and targeted advertisements of various investment products and offering you customised investment insights;

d. Creation and maintenance of investment records in electronic form;

e. Processing any transactions, you may place using our services;

f. Improvement of our products and services;

g. Research and analysis, including for the development of commercial solutions;

h. Addressing your requests, queries and complaints, in any, pertaining to our services; other customer care related activities;

i. Investigating, enforcing, and resolving queries, complaints and requests;

j. For the purpose of contacting you to provide you with information on new products, services and offerings, taking feedback, assisting you with completion of transactions or other issues relating to the use of products, services and offerings;

k. To send notices, communications, alerts, new product details relevant to use of the products and services offered by BFSAMC on Website;

l. Carrying out our obligations in relation to any agreement with our business partners, vendors, service providers or contractors;

m. Technical administration and customization of website, and other general administrative and business purposes;

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1.5. Disclosure and Transfer of Personal Data

We may disclose and, in some cases, transfer your personal information to such entities as required to provide services to you, to the extent permitted by applicable law. These entities may be located outside India, which you hereby consent to. We require such entities to protect your information through equivalent security measures as what we would adopt. An indicative list of entities we may disclose or transfer information to, are provided below:

a. Service Providers: We share personal data with companies and entities that provide services on our behalf such as Registrar and Transfer Agent, Custodian, Fund Accountant, Legal Counsel, Auditors, Banks, Depositories, Stock Exchanges, Distributors, Investment Advisors, sub-brokers, website hosting, data storage, software services, email services, marketing, fulfilling investors transaction requirements, providing payment services, data analytics, providing customer services, and conducting surveys. These companies may be located within or outside India, but in any case are obligated to protect your data.

We may also share information with employees, data processors, consultants, vendors, business partners and technology partners on a need to know basis. Such entities would be contractually obligated to maintain confidentiality in relation to your data.

b. Business Affiliates: Subject to the provision of applicable laws, we may disclose, share or transfer some or all of your information to group companies, affiliates, associates, subsidiary, holding company of BFSAMC, associates and subsidiaries of holding company of BFSAMC including foreign entities, business partners of BFSAMC, and in particular group companies and affiliates who are involved in the provision of products and services, to the extent permitted by applicable law.

In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, asset sale, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal data to the relevant third party with the same rights of access and use.

c. Law Enforcement Agencies: We may share information with law enforcement agencies, statutory and regulatory bodies including but not limited to Securities and Exchange Board of India, Reserve Bank of India, Income Tax Department, pursuant to lawful requests for information, and otherwise as required under any law applicable at the given time, both in India and outside India.

d. Other Third Parties:

(i) In case of any contests or surveys conducted by BFSAMC in which you participate, your information may be disclosed to third parties, to the extent necessary for fulfilment of conditions of such contests or surveys etc.

(ii) We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.

(iii) Anonymised, aggregated data that cannot re-identify you, may be shared with advertisers, research firms and other partners.

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1.6. Your Rights

We take reasonable steps to ensure that your personal information is accurate, complete, and up to date. However, you have the sole responsibility of ensuring that you review the accuracy of information provided by you and contact us in case of discrepancies, or in case you wish to discontinue the use of our services. You have the following rights with regard to your personal information:

a. You have the right to access your personal information, and request correction and deletion. If your personal information changes, you may correct, delete inaccuracies, or amend information by making the change on our member information page or by contacting us through service@bajajamc.com. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable. If you provide any information that is untrue, inaccurate, out of date or incomplete (or subsequently becomes untrue, inaccurate, outdated or incomplete), or we have reasonable grounds to suspect that the information provided by you is untrue, inaccurate, outdated or incomplete, we may, at our sole discretion, discontinue the provision of the services to you. There may be circumstances where Company will not correct, delete or update your Personal Information, including (a) where the Personal Information is opinion data that is kept solely for evaluative purpose; and (b) the Personal Information is in documents related to a prosecution if all proceedings relating to the prosecution have not been completed.

b. You are free not to share any medical or other information that you consider confidential and withdraw consent for us to use data that you have already provided. In the event that you refuse to share any information or withdraw consent to process information that you have previously given to us, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.

c. You may contact us for any questions or for exercise of these rights.


Bajaj Finserv Asset Management Limited
8th Floor, E-Core
Solitaire Business Park (formerly Marvel Edge)
Viman Nagar
Pune - 411014
Email: service@bajajamc.com
Phone number: +91 20 6767 2500
We will respond to your request within a reasonable time.

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1.7. Data Retention Policy

We store personal information shared by you in accordance with applicable laws, which means we keep your data for as long as necessary to provide you with our Services or as may be required under any law. We shall store the personal information for lawful purposes only. We keep de-identified data for research and statistical purposes for a longer period.

If you close your account, we have no obligation to retain data provided by you, and we may delete any or all the data provided by you without liability. However, we may retain data provided by you if we believe it may be necessary to prevent fraud or future abuse, or if required by law, or for other legitimate purposes. We may continue to store your data in anonymised form for analytical and research purposes.

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1.8. Information Security Policy

We use reasonable technical, administrative, and physical security measures for the purpose of safeguarding all data you share with us. We also have comprehensive internal policies in place to prevent unauthorized access to your data. We take adequate steps to ensure that third parties we share data with also adopt reasonable level of security practices and procedures to ensure the privacy and security of your information.

However, we are not responsible for any loss, unauthorised access, safety issue or any harm caused to you by any misuse of your personal information, unless it is a direct and foreseeable consequence of negligence and non-compliance on our part only. You hereby acknowledge that we are not responsible, in particular, for any third party action or action on your part leading to loss, damage or harm to you or any other person.

For any data loss or theft due to unauthorized access to your electronic devices through which you avail our Services, Company shall not be held liable for any loss whatsoever incurred by you. Further, you are liable to indemnify the Company as per the Terms of Use.

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1.9. Third Party Websites and Services

Our Website may contain links to third party services, and give you the ability to access such thirdparty websites, products, and services. Please note that you may proceed to the use of such third party website or service at your own risk and BFSAMC will not be held liable for any outcome or harm arising as a result of your use of such third party websites or services. Please read the privacy policies of any third party before proceeding to use their websites, products, or services.

1.10. Changes to this Privacy Policy

We may periodically revise or update this Privacy Policy. Your continued use of our products and services after the effective date of the Privacy Policy means that you accept the revised Privacy Policy. If you do not agree with any such revised terms, please refrain from using our Services and contact us to close any account you may have created. In a few cases, we may provide additional data privacy notice specific to certain services. Such privacy notices are to be read in conjunction with this Privacy Policy.

In the event there are significant changes in the way BFSAMC treats your personally identifiable information, the revised Privacy Policy will be displayed on the website and we may inform you of the same over email. If you object or disagree with any of the changes or you no longer wish to use the Services, you may contact service@bajajamc.com to deactivate your account.

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