Behavioural Finance

Is Your Wallet Emotional? How Mood Can Influence Spending Decisions
Posted On: 3 Sept 2025
Have you ever bought something just…
Loss Aversion vs. Logic: Why We May Hold On to Bad Investments
Posted On: 3 Sept 2025
Have you ever held on to a falling…
Understanding Loss Aversion: Why Losses Hurt More Than Gains Feel Good
Posted On: 2 Sept 2025
Why does it hurt more to lose Rs.…
Mental Accounting: Why We Treat Gift Money and Salary Money Differently
Posted On: 2 Sept 2025
Have you ever found it easier to…
Why Do We Feel Guilty After a Splurge – Even If We Can Afford It?
Posted On: 2 Sept 2025
Have you ever bought something for…
Budgeting vs. Investing: Which Should Come First?
Posted On: 2 Sept 2025
When it comes to managing money, a…

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