BAJAJ FINSERV ASSET MANAGEMENT LIMITED.
Seamlessly navigate and manage transactions with our intuitive and easy-to-use platform.
Manage your investments anytime, anywhere with round-the-clock access.
Complete your mutual fund transactions in under a minute.
Enjoy the convenience of completely digital and eco-friendly transactions.
Initiate transactions
Make lumpsum, SIP, Switch, STP and redemption transactions within 60 seconds.
Custom QR
Generate ARN-linked custom QR codes and share them on social media to attract new clients and experience a unique way of marketing.
Savings+
Help investors move idle funds to Bajaj Finserv Liquid Fund and Bajaj Finserv Overnight Fund through Savings+ and potentially earn better returns than savings account.
Click to know more.
Services and support
View transaction status, access statements, check KYC status and initiate non-commercial transactions such as e-mandate creation.
Information vault
Access all relevant information about mutual funds and Bajaj Finserv AMC, including forms, digital platforms, scheme-related information, messages from our CEO/CIO and much more.
Call, chat or write to us if you
need investment help
Toll-free number
Write to us at
Investor WhatsApp channel
Share your details and our experts will guide you.
Begin your journey with the WhatsApp Partner Channel through a quick and easy login/empanelment process.
Initiate transactions
Login process for empanelled partners:
Login process for non-empanelled partners:
The WhatsApp Partner Channel has made mutual fund distribution faster, simpler and more convenient. Here are some of are key achievements:
Simply send “Hi” to initiate the transaction on our WhatsApp Number 9765296666
Yes, after completing a transaction, investor will receive an acknowledgement email within an hour on their registered email address.
You can reach us at 1800-309-3900 (toll-free) from 9 am to 6 pm, Monday to Friday. Alternatively, you can email us at service@bajajamc.com for assistance
Yes, the data is absolutely safe with us through end-to-end encryption. We prioritise security and confidentiality, ensuring that data of both partner and investor remains highly secure.
Yes, we offer video guide for better learning. To access it, go to the “Information Vault” from the main menu after logging in, select “Digital Briefcase”, and then choose the “WhatsApp” option.
An investor will receive an authorisation link on WhatsApp from the number – 9145665151 as well as on their registered email ID. The investor can authorise the transaction through either method.
The following modes of payment are available: Net banking, UPI, debit card, active mandates and NEFT/RTGS. The following authentication modes for SIP registration are available: Net banking, UPI and debit card
Need help planning your investments?
Bajaj Finserv Limited, an unregistered Core Investment Company (CIC) under RBI Regulations 2020, is a part of the renowned Bajaj Group.
One of India’s leading and most diversified financial services institutions, Bajaj Finserv Ltd provides simple financial solutions to crores of people every day through its group companies. Through continuous innovation, it strives to enrich the lives of communities across the length and breadth of the country and make financial security accessible to all.
Our Investment Philosophy reflects what we, as an organisation, believe will generate a good return on equity investment for our investors in the long term. It dictates our goals and guides decision making.
Alpha (a) is a term used in investing to describe an investment strategy’s ability to beat the market.
Alpha is thus also often referred to as excess return or the abnormal rate of return in relation to a benchmark, when adjusted for risk. Essentially, it means doing better than the crowd without taking disproportionate risk.
Collecting superior information
Analysts and portfolio managers strive to collect superior information about the business and the management of the company. They try to generate superior earnings forecast and the balance strength of the company and the industry, thereby trying to 'beat the market' on information edge. This is an important source of alpha for an investor. However, over the years, retaining the information edge has become more difficult and expensive. With a whole lot of investors trying to collect superior information, how can an investor be sure to continuously have accurate and material information about the companies, ahead of others, all the time?
Processing information better
Even if you don't have material information earlier than the crowd, you can still generate better outcomes if you are able to process this information better. Investors develop models and algorithms with enhanced predictive powers to forecast the next move. Fund managers who invest based on some pure formal analytical models are quantitative managers. Here, the goal is to try and beat other investors based on the sophistication of procedures or analytics. The analytical edge can be quite useful until it gets copied by many, and then it may stop generating superior returns.
Exploiting behavioural biases
As the name suggests, this edge is achieved by superior behaviour in reacting to the inputs available to maximise alpha. Modern finance assumes people behave with extreme rationality. However, researchers in behavioural finance have shown that this is not true. Moreover, these deviations from rationality are often systematic. Behavioural managers try to exploit situations where securities are mispriced by the market because of behavioural factors. At Bajaj Finserv AMC, we endeavour to combine the best of these edges.
