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Understanding SEBI's new UPI rule for intermediaries

Understanding SEBI’s new UPI rule for intermediaries

SEBI’s New Structured UPI Framework for Investor Payments

To enhance investor protection, the Securities and Exchange Board of India has made it mandatory for all SEBI-registered investor-facing intermediaries to implement an exclusive, structured and validated Unified Payments Interface (UPI) address with an @valid handle and other distinctive markers for easy identification by investors. The rule came into effect on October 1, 2025.

As per the new structure, the UPI address must have the following:

  1. A readable and relatable username chosen by the intermediary
  2. A mandatory suffix that identifies their category such as .brk for a stock broker, .mf for a Mutual Fund.
  3. An @valid handle combined with the name of the self-certified syndicate bank.
  4. A visual cue in the form of a thumbs-up icon inside a green triangle for easy identification.
  5. A QR code prominently featuring the thumbs-up icon inside a green triangle
The @valid handles will be given by the National Payments Corporation of India (NPCI) exclusively for payment collection by SEBI registered intermediaries.
The regulator has also implemented a verification feature called SEBI Check that allows investors to confirm an intermediary’s UPI ID and associated details before making a payment. Through this functionality, investors – whether transacting through UPI or bank transfer (NEFT, RTGS, IMPS etc) – can independently verify and confirm the authenticity of the bank account details and UPI IDs of SEBI registered intermediaries with the help of the bank account number and IFSC code or @valid UPI ID of the entity
Investors can access SEBI Check by visiting https://siportal.sebi.gov.in/intermediary/sebi-check or via SEBI’s Saarthi app. Investors can see a detailed video on the new provisions here.

More about the mandate

Intermediaries such as brokers, mutual funds, depository participants, investment advisers and others who collect payments directly from investors must use a structured UPI ID format that is verified and clearly identifiable. Investors, however, remain free to use any payment mode they prefer. If they choose UPI, they will use the new validated UPI ID to ensure they are paying the authorised intermediary.

The move will help investors easily identify legitimate SEBI-registered market intermediaries and make secure payments.

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FAQs

Does the new UPI address mandate affect existing investments?

No, your existing investments will stay as they are – the move is only applicable for fresh investments initiated after the UPI IDs come into effect.

The investors can choose their preferred mode of payment, such as UPI, IMPS, NEFT, RTGS, or Cheques. If an investor opts to use UPI for the payment to registered intermediaries, then they must do so only using the new UPI IDs allotted to registered intermediaries.

Investors need to keep following things into consideration:

  1. The UPI ID should properly show the name of the intermediary, followed by the short abbreviation of their category for example “brk” for Brokers, “mf” for Mutual Funds to the left of the “@” character.
  2. On the right side of the “@”, the new and exclusive handle “@valid” should be present, followed by the bank name.
  3. On the confirmation screen, the app should show a white thumbs-up icon inside a green triangle.
  4. The QR code generated using the utility will have a white thumbs-up icon inside a green triangle. It will also display the UPI ID just below the QR code.

 

No, the new UPI IDs are only for intermediaries to obtain, and investors can continue to use their existing UPI IDs.

The secure validated UPI ID of intermediaries will use the same banking channel as the earlier generic UPI handles. In case of any technical difficulty, investors are requested to approach their respective bank.

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