Most of us desire to work towards building a more financially stable future. To that end, we often set targets, such as buying a house in five years, or saving a substantial sum for retirement.
While these financial goals sound inspiring in the beginning, somewhere along the way, they may lose momentum. Let’s understand why this happens and explore strategies that may improve the chances of sticking to our money goals.
Table of contents
Common reasons why big goals fail
There are a few common patterns behind why large targets don’t always work out:
- Too broad in nature: People may want to “accumulate wealth” or “save more,” without much clarity on what that really means.
- Mismatch with daily habits: Large goals may sometimes be disconnected from small, everyday actions.
- Overestimation of willpower: Many assume they can suddenly change spending patterns or start saving double their usual amount overnight.
- Lack of regular checks: Goals set once are forgotten, and progress towards them is not regularly reviewed.
When setting money goals, recognising these pitfalls early may help improve long-term consistency.
Also Read: Exploring Behavioural Finance and Understanding its Basics
Behavioural patterns: Vagueness, lack of feedback, and over-ambition
Big goals can lose steam because of three factors:
- Vagueness: Without a number or timeline attached to the goal, the mind may struggle to focus.
- Lack of feedback: If progress isn’t tracked, it becomes harder to know whether you are moving forward or falling behind. Feedback can help keep motivation alive.
- Over-ambition: Planning to save half your salary from Day One may sound impressive, but for many people, small, steady steps are often more sustainable over time.
These behavioural tendencies may influence goal setting in personal finance, just as they do in other parts of life.
How to break goals down into manageable steps
One way to approach money goal planning is to make big targets feel less overwhelming. Some ways to do this are:
- Start with a manageable number: If your goal is to save Rs. 10 lakh in five years, break it into smaller monthly or quarterly amounts that may feel more achievable.
- Use “micro-goals”: For example, start by saving just Rs. 2,000 a month for three months. Once that feels comfortable, you can gradually scale up.
- Connect goals with actions: Link “saving for a holiday” with a habit like cutting out one restaurant meal or shopping spree per month. This may create a visible path from action to outcome.
- Celebrate small wins: Attaining the first Rs. 50,000 milestone can provide a sense of progress towards longer-term financial goals.
Examples for illustrative purposes only.
Using behavioural tools for accountability
Discipline towards money management may improve when there are gentle nudges or systems in place. A few useful tools you may use:
- Automatic transfers: Setting an auto-debit from your account on salary day may make saving less dependent on willpower.
- Visual trackers: A simple chart or app showing how much you have saved can keep you engaged.
- Accountability partners: Telling a close friend or family member about your target may make you more likely to stick with it.
- Periodic reviews: Once in six months, ask yourself if you’re closer to the target, and whether you need to adjust the plan.
These tools don’t guarantee success, but may increase the likelihood of working consistently towards goals by reducing the chances of forgetting or losing momentum.
Frameworks that may support goal planning
Different people use different approaches to money goal planning. Some popular frameworks include:
- SMART goals: Make your target SMART i.e. Specific, Measurable, Achievable, Relevant, and Time-bound. For example, “Save Rs. 5 lakh in three years for a car.”
- Bucket method: Divide savings into separate “buckets,” such as an emergency fund, short-term needs, and long-term savings.
- Percentage method: Some people choose to set aside a fixed percentage of income for savings and investments before other spending.
These frameworks may help simplify financial goal planning by breaking targets into structured, step-by-step actions rather than leaving them as vague intentions.
Also Read: How does Investor Behaviour Impact Market Conditions
Conclusion
Major financial goals may sometimes fail because they are either too vague or too ambitious. By breaking them into smaller steps and using simple frameworks, they can feel more manageable and easier to stay on track with. Goal setting in personal finance often works better when approached as small, steady changes built up over time. Modest progress, when consistent, can add up meaningfully. With clear money goal planning and regular reviews, you may improve the likelihood of progressing towards the targets that matter most in your life.
At Bajaj Finserv AMC, we recognise that emotions are the cornerstone of investor behaviour – not just for investors but for investment professionals too. That’s why, behavioural finance is at the heart of our investment philosophy, InQuBe, which combines the Information Edge, Quantitative Edge and Behavioural Edge. By understanding, tracking and monitoring market sentiments and our own investment biases, we seek to make mindful and strategic investment decisions. Get the Behavioural edge by investing with Bajaj Finserv AMC. Read more about InQuBe here.
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