BAJAJ FINSERV ASSET MANAGEMENT LIMITED.
About Bajaj Finance Limited

About Bajaj Finance Limited

Say "Hi" on WhatsApp

One of India’s leading and most diversified financial services companies, Bajaj Finance provides a wide range of financial solutions to more than 115 million customers.

Through its app and web platforms, and on-ground presence in 4,052 locations and 241,000 active distribution points across the country, Bajaj Finance has enabled India’s growing affluent and middle-class population to access everything from loans and fixed deposits to payments and investments. These numbers reflect more than scale—they underscore a commitment to being present wherever customers need support, whether in metropolitan centres or smaller towns.

At the heart of the business lies innovation and financial inclusion. Since its modest beginnings in 1987 as Bajaj Auto Finance Limited, a two-wheeler financing company, Bajaj Finance has evolved into a prominent player in India’s financial services sector, with 22 product lines and 46 product variants for retail, MSME, and commercial customers. The company has leveraged technology to serve diverse financial needs across customer segments. Flagship innovations like the EMI Card and Flexi have redefined flexibility and affordability.

This customer-first approach informs every aspect of the company’s functioning and its commitment to delivering frictionless experiences through smart use of data and analytics.

As it strengthens its position as a digital-first enterprise, the goal is clear: reduce friction, enable faster decisions, and deliver better outcomes for customers.

Contact Us

Dear Investors

Call, chat or write to us if you
need investment help

Available
Mon–Fri, 9AM–6PM
About Bajaj Finance Limited
Toll-free number

1800-309-3900

Write to us at

service@bajajamc.com

Investor WhatsApp channel

8007736666

Get A Call Back

Want help planning your investments?

Share your details and our experts will guide you.

About Bajaj Finance Limited

By submitting my details, I agree to receive a call from
Bajaj Finserv AMC for assistance.

Investor Help

Need help planning your investments?

Get a call back
Partner Help

Corporate

Partner

Login/Signup

Bajaj Finserv Limited

Bajaj Finserv Limited, an unregistered Core Investment Company (CIC) under RBI Regulations 2020, is a part of the renowned Bajaj Group.


One of India’s leading and most diversified financial services institutions, Bajaj Finserv Ltd provides simple financial solutions to crores of people every day through its group companies. Through continuous innovation, it strives to enrich the lives of communities across the length and breadth of the country and make financial security accessible to all.


Our Investment Philosophy

Our Investment Philosophy reflects what we, as an organisation, believe will generate a good return on equity investment for our investors in the long term. It dictates our goals and guides decision making.


Alpha (a) is a term used in investing to describe an investment strategy’s ability to beat the market.


Alpha is thus also often referred to as excess return or the abnormal rate of return in relation to a benchmark, when adjusted for risk. Essentially, it means doing better than the crowd without taking disproportionate risk.

Information Edge

Collecting superior information

Analysts and portfolio managers strive to collect superior information about the business and the management of the company. They try to generate superior earnings forecast and the balance strength of the company and the industry, thereby trying to 'beat the market' on information edge. This is an important source of alpha for an investor. However, over the years, retaining the information edge has become more difficult and expensive. With a whole lot of investors trying to collect superior information, how can an investor be sure to continuously have accurate and material information about the companies, ahead of others, all the time?

Quantitative Edge

Processing information better

Even if you don't have material information earlier than the crowd, you can still generate better outcomes if you are able to process this information better. Investors develop models and algorithms with enhanced predictive powers to forecast the next move. Fund managers who invest based on some pure formal analytical models are quantitative managers. Here, the goal is to try and beat other investors based on the sophistication of procedures or analytics. The analytical edge can be quite useful until it gets copied by many, and then it may stop generating superior returns.

Behavioural Edge

Exploiting behavioural biases

As the name suggests, this edge is achieved by superior behaviour in reacting to the inputs available to maximise alpha. Modern finance assumes people behave with extreme rationality. However, researchers in behavioural finance have shown that this is not true. Moreover, these deviations from rationality are often systematic. Behavioural managers try to exploit situations where securities are mispriced by the market because of behavioural factors. At Bajaj Finserv AMC, we endeavour to combine the best of these edges.