True-to-label
The fund aims to be a true-to-label consumption fund primarily focusing on sectors such as FMCG, consumer durables, consumer services, auto, realty, etc.
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The objective of the scheme is to generate long term capital appreciation by predominantly investing in equity and equity related securities of companies that are likely to benefit directly or indirectly from the domestic consumption led demand.
However, there is no assurance that the investment objective of the Scheme will be achieved.
Megatrend-focused investment approach: The fund is strategically positioned to capitalize on transformative megatrends in India’s consumption-related sectors. It identifies sectors where shifts in consumption patterns offer significant long-term growth potential.
Targeting growth in core consumption sectors: With India witnessing an expanding middle class, rising incomes, and demographic tailwinds, the fund focuses on key industries driving consumer demand, such as retail, consumer finance, and e-commerce. This targeted exposure allows the fund to harness growth within core sectors that are foundational to India’s consumption economy.
Long-term wealth creation strategy: Through a diversified portfolio across consumption-driven industries, the fund is designed to unlock wealth potential over the long term. This fund aims to offer investors an opportunity to build capital in line with India’s robust consumer market expansion. The fund’s disciplined approach seeks to deliver sustainable, long-term value while managing market dynamics within the consumption landscape.
INQUBE investment philosophy: All our investments are driven by our in-house INQUBE (INformation edge + QUantitative edge + BEhavioural edge) investment philosophy.
True-to-label
The fund aims to be a true-to-label consumption fund primarily focusing on sectors such as FMCG, consumer durables, consumer services, auto, realty, etc.
Read MoreInvesting in megatrends
The fund invests in consumption megatrends by identifying potential growth stories.
Read MoreMarket cap agnostic
The fund invests across the market capitalization spectrum.
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Sorbh Gupta has over 16 years of experience in the Indian Capital Markets. In November 2022, he was appointed as Head – Equity at Bajaj Finserv Asset Management Limited. Prior to joining Bajaj Finserv Asset Management Limited, he was associated with Quantum Asset Management Company Private Ltd. He has also worked with other financial companies such as Siddhesh Capital Markets Pvt. Ltd. and Pranav Securities Pvt. Ltd.
Siddharth Chaudhary joined the Company in July 2022 as a Senior Fund Manager – Fixed Income. Prior to this, he was associated with Sundaram Asset Management Co. Ltd from April 2019 - July 2022 as Head Fixed Income – Institutional Business. From April 2017 – March 2019, he served as a Head – Fixed Income, and from August 2010 – March 2017 as a Fund Manager – Fixed Income with Sundaram Asset Management Co. Ltd. During June 2006 – September 2010, he was working as Senior Manager, Treasury Dept in Indian Bank.
Shri Sayan Das Sharma joined the AMC on 02 November 2022 as Senior Business Analyst. Prior to joining the AMC, Shri Sayan Das Sharma was associated with Arthya Wealth & Investments (PMS) from April 2021 to October 2022. Before joining Arthya Wealth & Investments (PMS), he was also associated with Bank of Baroda Capital Markets Ltd from November 2018 to March 2021. He was also associated with Crisil Limited from September 2011 to October 2018. He has work experience of over 14 years in financial markets in Research area.
| Instruments | Indicative allocations (% of total assets) | |
|---|---|---|
| Minimum | Maximum | |
| Equity and Equity Related securities of companies engaged in domestic consumption space or allied activities | 80% | 100% |
| Equities and Equity related securities of other than companies engaged in domestic consumption space or allied activities | 0% | 20% |
| Debt and Money Market Instruments* and Units of Mutual Fund schemes | 0% | 20% |
| Units issued by REITs and InvITs | 0% | 10% |
*Debt instruments shall be deemed to include securitized debts (excluding foreign securitized debt). Money market instruments will include commercial papers, commercial bills, Triparty REPO, Reverse Repo and equivalent and any other like instruments as specified by SEBI and Reserve Bank of India from time to time.
For more information, kindly refer Scheme Information Document.
An open ended equity scheme following consumption theme
| Tenors | Current value of ₹10,000 Invested | CAGR | ||||
|---|---|---|---|---|---|---|
| Since Inception 29 Nov '24 |
1Y | 3Y | Since Inception 29 Nov '24 |
1Y | 3Y | |
| Consumption Fund | ₹8,856 | ₹10,419 | — | -9.29% | 4.19% | — |
| Nifty India Consumption TRI | ₹10,185 | ₹11,455 | — | 1.48% | 14.55% | — |
| Nifty 50 TRI | ₹10,576 | ₹11,507 | — | 4.59% | 15.07% | — |
Disclaimer: Past performance may or may not be sustained in future.
Different Plans i.e. Regular Plan and Direct Plan under the scheme have different expense structure. Performance is provided for Regular Plan – Growth Option. Inception Date: 29th November 2024 Period for which scheme’s performance has been provided is computed basis last day of the previous month preceding the date of this material.
Returns less than 1 year period are simple annualized and greater than 1 year are compounded annualized.
NIL
to view Total Expense Ratio
A consumption-themed mutual fund invests primarily in companies benefiting from consumer spending and lifestyle trends. Such funds can target businesses across various sectors – retail, food and beverages, travel, technology, healthcare, etc – that cater to consumer needs and benefit from consumer spending.
The Bajaj Finserv Consumption Fund comes at a time when the consumption sector in India is growing rapidly and is projected to experience a boom. The rise in domestic demand will be spurred by a rapidly growing middle class, increasing per-capita income, growing disposable incomes, and technological advancements that have made purchasing quicker and more convenient.
The Bajaj Finserv Consumption Fund follows a megatrends approach. Megatrends are large, significant, and sweeping shifts that influence economies, societies, and geographies.
These trends tend to have lasting impact, and investing in them early on offers significant long-term growth potential.
When you invest in the Bajaj Finserv Consumption Fund, you can choose between two types of plans: Direct Plan and Regular Plan.
You can invest in Bajaj Finserv Consumption Fund either online or offline.
Offline mode: You can fill out an application form and submitting it to the AMC’s official point of acceptance (OPAT).
Online mode: You can visit Bajaj Finserv AMC’s investor portal by clicking on the ‘One Time’ or ‘Start SIP’ button on this page. There, you can set up your account and invest.
Bajaj Finserv Consumption Fund is an equity mutual fund, so it follows the tax rules applicable to equity-oriented schemes. The tax you pay depends on how long you stay invested.
| ELSS Tax Saver Fund | Healthcare Fund | Multi Cap Fund |
|---|---|---|
| Large and Mid Cap Fund | Small Cap Fund | Large Cap Fund |
| Flexi Cap Fund | Banking and Financial Services Fund |
| Equity Funds | Debt Funds | Hybrid Funds | Index Funds |
|---|---|---|---|
| Exchange Traded Fund Funds | Savings+ | All Mutual Funds |
Bajaj Finserv Consumption Fund is an open-ended equity scheme following the consumption theme. The fund is designed to invest in megatrends transforming consumption patterns.
• The fund is a true-to-label consumption fund.
• The fund invests in consumption megatrends by identifying potential growth stories.
• The fund has the flexibility to invest across the market cap spectrum.
• The fund targets future profit pool companies.
• Investors looking to do lumpsum investments.
• Investors with a higher risk appetite.
• Investors looking for tactical allocation in their overall equity portfolio.
• Investors with an investment horizon of 5+ years.
The fund is suitable for lumpsum investors looking to do tactical allocation in their equity portfolio.
To invest, you can set up an account on the Bajaj Finserv AMC investor portal and follow a quick digital investment process. For offline investments, you can visit the AMC’s nearest official point of acceptance or OPAT. You can also apply through a registered mutual fund distributor.
The NAV updates on every business day and fluctuates based on market conditions. For the latest NAV, please check the top of this scheme page.
AUM fluctuates with investor activity (purchases or redemptions) and market performance. Refer to the AUM section on the top of this page or the latest factsheet for up-to-date information.
The fund’s risk classification is based on the portfolio composition as well as SEBI guidelines and is subject to periodic review. Refer to the Riskometer above on this page or latest documents for the current risk level.
Top holdings are subject to change. For the latest portfolio details, please refer to the Portfolio – Current Allocation section of this page or the latest factsheet.
The Bajaj Finserv Consumption Fund invests primarily in stocks of sectors allied with the consumption theme. The detailed allocation pattern is mentioned in the Scheme Information Document.
There is no lock-in period for this fund. However, exit loads apply for redemptions made before three months of allotment. Details are given in the scheme page.
Check the Total Expense Ratio section on this page or the latest factsheet for up-to-date information.
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Our Investment Philosophy reflects what we, as an organisation, believe will generate a good return on equity investment for our investors in the long term. It dictates our goals and guides decision making.
Alpha (a) is a term used in investing to describe an investment strategy’s ability to beat the market.
Alpha is thus also often referred to as excess return or the abnormal rate of return in relation to a benchmark, when adjusted for risk. Essentially, it means doing better than the crowd without taking disproportionate risk.

Collecting superior information
Analysts and portfolio managers strive to collect superior information about the business and the management of the company. They try to generate superior earnings forecast and the balance strength of the company and the industry, thereby trying to 'beat the market' on information edge. This is an important source of alpha for an investor. However, over the years, retaining the information edge has become more difficult and expensive. With a whole lot of investors trying to collect superior information, how can an investor be sure to continuously have accurate and material information about the companies, ahead of others, all the time?

Processing information better
Even if you don't have material information earlier than the crowd, you can still generate better outcomes if you are able to process this information better. Investors develop models and algorithms with enhanced predictive powers to forecast the next move. Fund managers who invest based on some pure formal analytical models are quantitative managers. Here, the goal is to try and beat other investors based on the sophistication of procedures or analytics. The analytical edge can be quite useful until it gets copied by many, and then it may stop generating superior returns.

Exploiting behavioural biases
As the name suggests, this edge is achieved by superior behaviour in reacting to the inputs available to maximise alpha. Modern finance assumes people behave with extreme rationality. However, researchers in behavioural finance have shown that this is not true. Moreover, these deviations from rationality are often systematic. Behavioural managers try to exploit situations where securities are mispriced by the market because of behavioural factors. At Bajaj Finserv AMC, we endeavour to combine the best of these edges.