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Distributors in Ludhiana
Mutual Funds in Ludhiana
Ludhiana, often called the industrial capital of Punjab, is one of northern India’s leading manufacturing and commercial centres. Known for its hosiery, bicycle manufacturing, auto and machine parts industries , it has a strong base of small, medium, and large enterprises.
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Our Funds
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Flexi Cap Fund
Small Cap Fund
Large and Mid Cap Fund
Large Cap Fund
Multi Cap Fund
Banking and Financial Services Fund
Healthcare Fund
Consumption Fund
ELSS Tax Saver Fund
Multi Asset Allocation Fund
Balanced Advantage Fund
Equity Savings Fund
Arbitrage Fund
Nifty 50 Index Fund
Nifty Next 50 Index Fund
Low Duration Fund
Liquid Fund
Overnight Fund
Money Market Fund
Banking and PSU Fund
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Why Invest With Us?
Advantage
AdvantageOur investment philosophy combines behavioural finance with data & ana... Read More
Rs. 32,569.43 crore
Our total Assets Under Management as on February 28, 2026.
Built on Trust
Start your investment journey with Bajaj Finserv AMC – a name trusted by investors and distributors across India.
100% Digital Journey
Embrace hassle-free investing with our end-to-end digital process.
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Calculators
Our Investment Philosophy
Information Edge
Collecting superior information
Information Edge
Collecting superior information
Analysts and portfolio managers strive to collect superior information about the business and the management of the company. They try to generate superior earnings forecast and the balance strength of the company and the industry, thereby trying to ‘beat the market’ on information edge. This is an important source of alpha for an investor. However, over the years, retaining the information edge has become more difficult and expensive. With a whole lot of investors trying to collect superior information, how can an investor be sure to continuously have accurate and material information about the companies, ahead of others, all the time?
Quantitative Edge
Processing information better
Quantitative Edge
Processing information better
Even if you don’t have material information earlier than the crowd, you can still generate better outcomes if you are able to process this information better. Investors develop models and algorithms with enhanced predictive powers to forecast the next move. Fund managers who invest based on some pure formal analytical models are quantitative managers. Here, the goal is to try and beat other investors based on the sophistication of procedures or analytics. The analytical edge can be quite useful until it gets copied by many, and then it may stop generating superior returns.
Behavioural Edge
Exploiting behavioural biases
Behavioural Edge
Exploiting behavioural biases
As the name suggests, this edge is achieved by superior behaviour in reacting to the inputs available to maximise alpha. Modern finance assumes people behave with extreme rationality. However, researchers in behavioural finance have shown that this is not true. Moreover, these deviations from rationality are often systematic. Behavioural managers try to exploit situations where securities are mispriced by the market because of behavioural factors. At Bajaj Finserv AMC, we endeavour to combine the best of these edges.
Fixed Income
Quality and liquidity
Fixed Income
Quality and liquidity
For the fixed income market, the most important aspect is the quality of the asset. Our focus is to create an investment universe of borrowers who have the ability to service and pay back the debt. We evaluate whether there is adequate cover and understand the covenants wherever applicable on securities.
Next comes liquidity management. Here, we use tools to monitor liquidity and duration of the portfolio. It is important to conduct the stress tests regularly to understand portfolio liquidity risk.
Returns have to be evaluated under the lens of risk-adjusted return. We wouldn’t compromise on the quality curve for higher returns. Right selection of security and duration seeks to provide the investors reasonable returns without taking disproportionate risk.
Mutual Fund Categories
Build long-term wealth with Bajaj Finserv AMC’s equity mutual funds, designed to invest in a diversified portfolio of stocks Know More
Diversify your portfolio to reduce risk and get relatively stable growth potential. Invest in Bajaj Finserv AMC’s debt mutual funds. Know More
Benefit from a balanced investment strategy that combines growth potential with relative stability Know More
Index Funds
Grow your wealth over time with Bajaj Finserv AMC’s Index Funds. Get access to diversified, cost-effective investing. Know More
ETFs
Invest in ETFs for intra-day trading flexibility, cost-efficiency and diversification. Know More
Fund Collections
FAQs
What types of schemes are offered by Bajaj Finserv AMC?
Bajaj Finserv AMC provides a diverse selection of mutual fund schemes, including equity, debt, hybrid, index funds, and ETFs, designed to suit different investment goals and risk appetites. You can explore the complete range of available schemes in the ‘Our Funds’ section on this page.
Should I invest through a distributor or choose a direct plan?
Investing through a distributor may be helpful if you prefer guidance, assistance with transactions, and ongoing support. Direct plans, on the other hand, do not involve distributor commissions and may have lower costs, but require you to make investment decisions on your own.
How do I select the right mutual fund distributor in Ludhiana?
You can choose a suitable mutual fund distributor in Ludhiana by checking if they are AMFI-registered (have a valid ARN) and have relevant experience. A distributor who communicates clearly, understands your needs and offers ongoing support, while maintaining transparency in their services, may facilitate informed decision-making and seamless investing.
How are mutual fund returns calculated?
Your returns depend on how the fund’s NAV changes over your investment period.
For lumpsum investments, returns are often expressed in terms of Compound Annual Growth Rate, which estimates the annualised returns on an investment assuming all returns were reinvested. For SIPs, returns are usually measured using XIRR (Extended Internal Rate of Return), which accounts for multiple investments made at different times.
Do distributors help with SIP modifications?
Yes, mutual fund distributors can help with SIP-related changes, such as starting, pausing, or cancelling a SIP, and may also assist with modifying details like the amount, date, or scheme. However, the ability to modify an existing SIP (for example, changing the instalment amount) may depend on the processes and facilities offered by the respective AMC, and may not be available in all cases.
How can I track my Bajaj Finserv AMC portfolio?
You can track your Bajaj Finserv AMC portfolio by logging into your account on the investor portal, where you can view your holdings, transactions, and portfolio details. Alternatively, you can track your investments using your folio number through registrar platforms (like CAMS/KFintech). Many investment apps also provide portfolio updates and performance tracking. If you have invested through a distributor, you can seek their assistance with portfolio tracking and monitoring.
How to invest in mutual funds
Investing in mutual funds can be a convenient way to access market-linked growth opportunities and potentially build wealth in the long term.To start investing, you need to identify your risk tolerance level and investment horizon Based on this, you can decide your fund category.
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- Equity mutual funds offer higher growth potential but can experience high volatility, especially in the short term. They may be suitable for investors with a high risk appetite and a long investment horizon.
- Debt mutual funds offer relative stability of capital with the potential to earn reasonable returns. This makes them suitable for conservative investors or for short-term needs.
- Hybrid funds offer a balance of both by combining equities and debt instruments.
A popular investment method for retail investors is the Systematic Investment Plan (SIP), where you invest a fixed amount at regular intervals (daily, weekly, monthly, quarterly etc). This encourages disciplined investing and can mitigate market timing risk. Alternatively, if you prefer to invest a large sum at one go, you can choose a lumpsum investment. Before investing, it may be helpful to use online tools like SIP calculators, lumpsum calculators, SWP calculators, and STP calculators to project potential returns and plan your investments with more clarity. Investing in mutual funds is easier than it seems. Here’s a simple step-by-step guide to get started:
Set your financial goals
First, identify what you’re investing for – retirement, your child’s education, or simply building wealth. Your goals will guide you toward the right type of mutual fund.
Know your risk appetite
Ask yourself how much risk you are comfortable with. Some funds carry higher risk but may offer better returns, while others are safer but may grow slower.
Pick a suitable category of mutual fund
Mutual funds come in different types – equity funds (invest in stocks), debt funds (invest in bonds), and hybrid funds (a mix of both). Choose one that suits your needs.
Select a specific fund
Compare funds by checking their past performance, expense ratios, and ratings. Reliable financial websites provide this information.
Open a mutual fund account
You can do this directly with a mutual fund company, through your bank, a distributor, or via online investment platforms. Many offer quick digital onboarding.
Decide how to invest: SIP or lumpsum
Choose whether you want to invest a fixed amount regularly through a Systematic Investment Plan (SIP) or invest a larger amount at once (lumpsum). You can make use of mutual fund calculators to determine the investment amount.
Complete the KYC process
Submit your identity and address proof. This is usually a one-time, easy process that can be completed online.
Invest and track progress
Start your investment journey and review your fund’s performance regularly to ensure it stays aligned with your financial goals.
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