BAJAJ ASSET MANAGEMENT LIMITED.
BAJAJ ASSET MANAGEMENT LIMITED.
₹10,000 a month may not seem like a life-changing amount at first, but over time, it can tell a very different story. When invested consistently through a SIP, this amount has the potential to grow steadily, thanks to the power of compounding. At an estimated 13% annual return, a ₹10,000 SIP for 15 years can turn a total investment of ₹18 lakhs into around ₹55.5 lakhs, with gains of over ₹37.5 lakhs.
The real value lies in sticking with the process, even when markets fluctuate, and allowing time to do its part. It’s a simple, practical approach to building wealth without needing large upfront capital. Want to see how your numbers could shape up? Try Bajaj Finserv AMC’s SIP calculator and start planning with clarity today.
AdvantageOur investment philosophy combines behavioural finance with data & ana... Read More
Our total Assets Under Management as of July 31, 2026.
Start your investment journey with Bajaj Finserv AMC – a name trusted by investors and distributors across India.
Embrace hassle-free investing with our end-to-end digital process.
Build long-term wealth with Bajaj AMC’s equity mutual funds, designed to invest in a diversified portfolio of stocks Know More
Diversify your portfolio to reduce risk and get relatively stable growth potential. Invest in Bajaj AMC’s debt mutual funds. Know More
Benefit from a balanced investment strategy that combines growth potential with relative stability Know More
Grow your wealth over time with Bajaj AMC’s Index Funds. Get access to diversified, cost-effective investing. Know More
Invest in ETFs for intra-day trading flexibility, cost-efficiency and diversification. Know More
Equity mutual funds are generally suitable for long-term goals, as they offer higher growth potential over time. However, investors need a very high risk appetite.
No. Returns may be subject to capital gains tax. The tax rate depends on the type of mutual fund and the holding period.
Yes. You can stop or pause your SIP at any time in most cases.
No. SIP returns are market-linked and not guaranteed.
It depends on your goal. SIPs in equity funds may offer higher returns, but come with market risks, while FDs provide fixed returns and stability.
No. SIPs are subject to market risks and returns can vary.
Yes. Most SIPs allow you to increase your investment amount over time with the help of a Step up SIP or by initiating a new SIP with the increased amount.
Call, chat or write to us if you
need investment help
Toll-free number
Write to us at
Investor WhatsApp channel
Share your details and our experts will guide you.
Need help planning your investments?
Our Investment Philosophy reflects what we, as an organisation, believe will generate a good return on equity investment for our investors in the long term. It dictates our goals and guides decision making.
Alpha (a) is a term used in investing to describe an investment strategy’s ability to beat the market.
Alpha is thus also often referred to as excess return or the abnormal rate of return in relation to a benchmark, when adjusted for risk. Essentially, it means doing better than the crowd without taking disproportionate risk.
Collecting superior information
Analysts and portfolio managers strive to collect superior information about the business and the management of the company. They try to generate superior earnings forecast and the balance strength of the company and the industry, thereby trying to 'beat the market' on information edge. This is an important source of alpha for an investor. However, over the years, retaining the information edge has become more difficult and expensive. With a whole lot of investors trying to collect superior information, how can an investor be sure to continuously have accurate and material information about the companies, ahead of others, all the time?
Processing information better
Even if you don't have material information earlier than the crowd, you can still generate better outcomes if you are able to process this information better. Investors develop models and algorithms with enhanced predictive powers to forecast the next move. Fund managers who invest based on some pure formal analytical models are quantitative managers. Here, the goal is to try and beat other investors based on the sophistication of procedures or analytics. The analytical edge can be quite useful until it gets copied by many, and then it may stop generating superior returns.
Exploiting behavioural biases
As the name suggests, this edge is achieved by superior behaviour in reacting to the inputs available to maximise alpha. Modern finance assumes people behave with extreme rationality. However, researchers in behavioural finance have shown that this is not true. Moreover, these deviations from rationality are often systematic. Behavioural managers try to exploit situations where securities are mispriced by the market because of behavioural factors. At Bajaj Finserv AMC, we endeavour to combine the best of these edges.
