BAJAJ ASSET MANAGEMENT LIMITED.
BAJAJ ASSET MANAGEMENT LIMITED.
What if a small monthly amount could quietly build a habit that pays off? A ₹500 SIP for 1 year is a simple, low-pressure way to begin investing, especially for short term goals. Even within a year, compounding returns have the potential to make a difference, turning ₹6,000 into approximately ₹6,232 at an estimated 7% return. It’s not about big gains, but about building the habit.
Want to visualise how even small amounts can grow? Start small, stay consistent, and use Bajaj Finserv AMC’s SIP calculator to guide your next move.
Example for illustrative purpose only. The calculator is an aid, not a prediction tool. It may provide only an indicative picture.
AdvantageOur investment philosophy combines behavioural finance with data & ana... Read More
Our total Assets Under Management as of July 31, 2026.
Start your investment journey with Bajaj Finserv AMC – a name trusted by investors and distributors across India.
Embrace hassle-free investing with our end-to-end digital process.
Build long-term wealth with Bajaj AMC’s equity mutual funds, designed to invest in a diversified portfolio of stocks Know More
Diversify your portfolio to reduce risk and get relatively stable growth potential. Invest in Bajaj AMC’s debt mutual funds. Know More
Benefit from a balanced investment strategy that combines growth potential with relative stability Know More
Grow your wealth over time with Bajaj AMC’s Index Funds. Get access to diversified, cost-effective investing. Know More
Invest in ETFs for intra-day trading flexibility, cost-efficiency and diversification. Know More
You can consider debt mutual funds, as they are often used for short term investments. For longer horizons of five years or more, you may consider equity mutual funds. However, a high risk appetite is required for equity investments.
No. SIPs are market linked, so returns are not guaranteed.
Yes. You can raise your SIP amount steadily over time using a step-up option or initiate a new SIP with a higher amount.
Yes. You can stop or pause your SIP whenever you choose.
Yes. Returns may be taxed depending on the type of mutual fund and how long you stay invested.
It depends on your goal. SIPs offer higher return potential as they are market linked, while FDs provide fixed returns with stability.
No. Returns depend on market performance and are not fixed.
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Our Investment Philosophy reflects what we, as an organisation, believe will generate a good return on equity investment for our investors in the long term. It dictates our goals and guides decision making.
Alpha (a) is a term used in investing to describe an investment strategy’s ability to beat the market.
Alpha is thus also often referred to as excess return or the abnormal rate of return in relation to a benchmark, when adjusted for risk. Essentially, it means doing better than the crowd without taking disproportionate risk.
Collecting superior information
Analysts and portfolio managers strive to collect superior information about the business and the management of the company. They try to generate superior earnings forecast and the balance strength of the company and the industry, thereby trying to 'beat the market' on information edge. This is an important source of alpha for an investor. However, over the years, retaining the information edge has become more difficult and expensive. With a whole lot of investors trying to collect superior information, how can an investor be sure to continuously have accurate and material information about the companies, ahead of others, all the time?
Processing information better
Even if you don't have material information earlier than the crowd, you can still generate better outcomes if you are able to process this information better. Investors develop models and algorithms with enhanced predictive powers to forecast the next move. Fund managers who invest based on some pure formal analytical models are quantitative managers. Here, the goal is to try and beat other investors based on the sophistication of procedures or analytics. The analytical edge can be quite useful until it gets copied by many, and then it may stop generating superior returns.
Exploiting behavioural biases
As the name suggests, this edge is achieved by superior behaviour in reacting to the inputs available to maximise alpha. Modern finance assumes people behave with extreme rationality. However, researchers in behavioural finance have shown that this is not true. Moreover, these deviations from rationality are often systematic. Behavioural managers try to exploit situations where securities are mispriced by the market because of behavioural factors. At Bajaj Finserv AMC, we endeavour to combine the best of these edges.
